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Portfolio: Laura Cowan
Modern Judaica
Goal:
Laura wanted to highlight a new modular Menorah design, while showcasing why it is unique as well as the different ways it can be used.
Project/Campaign:
New Product Launch
Our Approach
We wanted to highlight the playfulness of the design by showing it used in more than one way. Not only can it be used traditionally for lighting candles but also for playing tic tac toe.
Results
The Menorah design that we showcased sold three times more than a typical new design launch, mainly due to the stop motion video which was able to showcase the design and the different ways it could be used.
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